In the past, we’ve written about the importance of inserting links into your website’s content for SEO (search engine optimisation) purposes. But how to link in WordPress? We’ve written this simple blog post to give you some key pointers and tips.
If you’re managing the content of your website properly, you’ll no doubt be uploading lots of useful and engaging blog posts that are relevant to your product or service and audience. And it’s in these blog posts that you’ll be inserting the most links. You might want to point your reader to your contact page, or, if you’ve talked about one of your products in depth, you might encourage them to make a purchase. If you’ve found a piece of information on a different website you’d like to share with your readers, you can link to this too. With the right link text, you’ll be driving traffic across your site in no time.
Inserting A Link
Start by visiting the webpage you want to link to. Click on the address bar at the top of the page, highlight the URL and then copy it with ctrl+c. On your blog post (or indeed on any other of your site’s content pages), write the text which you wish to turn into a link. Ensure that the text you use is descriptive or compelling and try and avoid the dull ‘click here’. Next, highlight this text, then click on the icon at the top of the text field that looks like a chain link. On some editors, this icon might appear automatically above the text you’ve highlighted. A URL box will then appear, into which you can paste the link you copied earlier. You can then set whether the link opens in a new tab or not. Once you’re happy, click enter and the text will appear as a hyperlink.
If you want to link to an email address, when pasting the link into the URL box, you’ll need to type ‘mailto:’ before the address. Then click enter as usual.
Changing A Link
If you’ve changed certain aspects of your site, such as the categories into which your products are placed, you may find that certain URLs have changed. To prevent your site from being riddled with links to now non-existent pages (which is bad for search engine rankings), you might have to go back to your old blog posts and other page content and change the links you originally inserted. This might also be the case if links to external sites have broken. The process for changing the links is straightforward. In the backend of your website, under the ‘Posts’ tab, find the blog post that contains the link you want to change. Then simply click on the link text and the same box as mentioned earlier, with the current link, will appear. Simply delete the link and replace it with the new one, click enter and you’re all done.
Website Support Services
If you’d rather not make changes to your website yourself (and that’s understandable; many people are wary of making a mistake) you might want to consider employing a company which has years of experience managing and maintaining websites. We are a company specialised in WordPress Support in Manchester. If you’d like to find out about our WordPress support packages, please contact us today.