In this article we discuss what WordPress tags are, how to use WordPress tags and their importance for SEO.
Suppose you have a WordPress blog page and you regularly publish new articles on your website. Although you have neatly divided your posts into different broad categories, you will notice that you lose some of the overview over time. In addition to categories, you can also use WordPress tags. They are like labels that you can hang on a post. Depending on your theme and the widgets you have activated, WordPress tags are displayed in different ways. They usually appear below a published article, but may also appear on the side or above the article. Generally, tags function in the same way as categories, but with the main difference that tags are more specific.
How to Use WordPress Tags
Categories and tags can complement each other well, but you have to make sure that you use them correctly. You could think of WordPress tags as subcategories. For example, if you have a blog about tasty recipes, you may have divided your website based on the type of dish (breakfast, lunch, snacks,dinner etc.) using categories. When you write an article about a delicious Thai chicken curry, you can use far more specific tags. You can, for example, tag "Asian", "chicken" and "curry". Your visitors can then easily go to other Asian dishes, recipes with chicken or curries you’ve uploaded to your site.
The example above shows how you can use WordPress tags to improve navigation on your site. It will then be easier for visitors to find relevant content, meaning they should stay on your website longer. The chosen tags must be relevant to the content and need to be short and specific. You should aim for three to five tags for each article.
It’s also important to, now and then, unite double tags and remove tags that you use too often or too little. If you don't do this regularly, you’ll end up with a random list of tags that actually make navigation difficult. Luckily, there are plugins that can help you with this, such as the Term Management Tools or the Free Tag Management System from Mezzobit.
WordPress Tags and SEO
SEO stands for Search Engine Optimization and includes all activities that aim to make a site rank higher in search engine results. Many people wonder if WordPress tags are good for SEO; the answer to that question depends on how you use them. The goal of every search engine is to think like a user. A search engine will therefore try to evaluate the quality of the content on your site and how easy it is to navigate. Tags can help with this, but they must be used correctly. Always use tags with the user in mind by including terms they’ll be likely to search for. If you do that, then you’re more likely to rank highly.
How do you add tags to your WordPress website?
Adding a tag to a WordPress post is quite easy. When you create a new blog post or edit an existing one, you will see a field with "Tags" on the right hand side. Here you can add new tags or choose one you’ve used before.
If you want to add a tag to a page, you’ll have to put in a little more effort. WordPress does not by default offer the option to add tags to pages, but the Tag Pages plugin can help you out.
One last thing to remember: WordPress tags are not the same as WordPress meta tags. Adding meta tags in WordPress is done via a different process. Meta tags contain the most important information about your website, such as the author, keywords, short descriptions, the document type and other relevant information. When you install WordPress, the meta tags do not contain standard keywords and a short description. You have to add these manually by making changes to the theme or by using specially developed plugins.
In this article, we’ve explained how to use WordPress Tags and explained why this is so important. But if you have little experience managing a website, or simply don't have the time, you should consider outsourcing the work. That’s where we come in. We’re a company that specialises in WordPress Support. We offer website repairs, updates and content production.
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