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On-page SEO describes the process of ensuring every element of your website page is fully utilised to highlight the page content to a search engine.
Are your keywords in your title and url? Have you correctly set-up your images? Have you used the meta tags correctly? There are many different small tasks you can carry out on every page to improve it's ranking potential.
And of course there is the content. Is this correctly written and titled? Is it long enough? Great content is always a key part of the SEO picture and without it you are not going to get the best results.
We analyse, improve and optimise the existing website for SEO, in addition we will write new blogs. We will target the blog posts on those keywords that are most important for your business and we have agreed at the start of your campaign.
We create blog posts that run from 300 to 800 words as well as ‘cornerstone content’ - longer pieces that explore your services in greater detail and add to the credibility of your site. By containing useful, consistent content, your website gains more authority with search engines.
Off page SEO is about link building and creating a flow of referred traffic to your site, adding to it's authority and being seen as a great part of the information hub by a search engine.
Links can be generated in many ways including PR and social media activities, having your info graphics featured on other sites and using free resources such as Google My Business correctly.
The wrong kind of links can have a detrimental effect on your website’s ranking so we build yours organically rather than trying to buy them or build them artificially.
Social media is an important tool when boosting your off page SEO. That is why we can include the setting up and running your social media accounts, increasing the engagements, the number of followers and the awareness of your brand, ultimately driving more people to your website.
Technical aspects of your website's performance will also be assessed by our team at the beginning of the project. If we feel that your hosting for example, is part of the problem we will recommend it is upgraded as part of the first stages of the SEO campaign.