Incredibly, 35.6% of all websites globally are built using WordPress. Whilst that means lots of great content is being uploaded every day, it also means lots of mistakes are being made. We thought we’d write this blog post to highlight some of the most common mishaps, so you can make sure you don’t make them.
WordPress.org vs WordPress.com
Most people don’t know that there is a difference between these two sites. WordPress.com deals with the web hosting on your behalf, meaning you don’t have to download any additional software. It’s perfect if you’re inexperienced in organising hosting, or you just want to do some simple blogging. WordPress.org on the other hand leaves the hosting up to you; downloading the necessary software is your responsibility, as is installing it on your web server.
If you run a WordPress website, data backups should be a key priority, otherwise you risk losing money, business and customers. Every website on the internet is to some extent vulnerable to attacks, hacks and other incidents, no matter how good its security features. If you find yourself in the unfortunate position of being on the receiving end of one of these hacks, you’ll thank yourself if you have backed up your website’s content to an external cloud. You can choose to do this daily or weekly; whichever you choose, a backup will allow you to get your website back up and running in no time.
Whilst many customers will opt to call your company directly if they have a question, there are those who prefer to simply fill in a contact form and await your response. Therefore, the first mistake companies make is not having a form at all. The second is not testing their forms rigorously enough. For example, there’s little point in having a form if you are not notified that it has been completed. You must also ensure that your forms are GDPR compliant, with the relevant tick boxes which give you permission to collect the data your users enter.
WordPress and other plugin providers regularly roll out new updates to improve website functionality and security. However, many companies fail to update their sites, often because they fear the layout which they have crafted will be irreparably altered, though this can be prevented easily. If you do not update your site, after a few months the plugins may no longer function, or may not be compatible with one another. As a result, your site will be broken and may prove impossible to use. That’ll push you down Google’s rankings and make potential customers less inclined to use your services or buy your products.
Categories and Tags
WordPress has a huge range of features; one of the most used are categories and tags, used to collate content on similar topics. Many people fail to implement these properly, as they do not know the difference between the two, leading to broken navigation links and incorrect titles. Categories denote the major pages of your site, and should appear in the menu of your site; tags are the overarching themes of every other piece of content on your site, such as blog posts.
Also known as Permalink structure, it is important that it is reliable and professional looking. When you start building your website, it is important to apply the correct structure right away; changing it later can be difficult. If Google detects a poor URL structure on your site, you will not rank as highly, meaning you lose out on potential customers. It also means those customers that do discover your site will find it difficult to navigate and find the information they need.
WordPress Support Companies
Has something gone wrong on your WordPress site? Don’t know how to fix it? If so, get in touch with the team at Support4Wordpress.co.uk. Let us know what the issue is and we’ll have a look at your website and advise you what needs to be done to fix it.